March 14, 2011 to March 15, 2011 - London, UK
Gartner Customer Relationship Management Summit 2011
The Gartner Customer Relationship Management Summit 2011 will focus on delivering practical advice on strategic and tactical approaches to CRM. Gartner will provide guidance on how to apply intelligence to customer interactions; become socially aligned and digitally enabled.
Agenda:
Track 1: CRM Foundations
Presentations in this track will focus on:
• 8 Building Blocks of Social CRM
• Customer Processes
• CRM Vision & Strategy
• Change Management
• CRM Technology, Architecture and Vendors
• Metrics
Track 2: Digital Marketing
• E-Commence and Web 2.0
• Campaign management and Digital Marketing
• Mobile CRM
• Search Engine Marketing/Optimization
• Social Marketing
• Lead Management
Track 3: Customer Experience Management
• Customer Experience management
• Social as a Self Service Channel
• Optimizing the Contact Center experience
• Voice of the Customer
• The Digital User Experience
Track 4: Data and Analytics
• Planning a customer analytics strategy
• Web analytics
• Social analytics
• Predictive analytics
• Data Quality
• Master Data Management
Virtual Track: Social CRM
• The 8 Building Blocks of Social CRM
• Social Marketing
• Social as a Self Service Channel
• Social Analytics
Workshop Track
A series of workshops addressing some of the key CRM challenges facing organizations today. Specifically designed to be highly interactive, these workshops will facilitate peer to peer exchange and networking – combined with the expert advice of the Gartner’s analysts.
This event is essential for anyone committed to delivering a superior customer experience. For more details and registration go to: europe.gartner.com/crm
Attendance cost: Early Bird price ?1,895 (+ UK VAT) if registered by 14th January 2011. Standard price ?2,195 (+ UK VAT)
Event Organizer: Gartner
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