Social CRM Expo

Social media – a.k.a. Social CRM (SCRM) – is fast becoming a vital means by which customers are engaging with companies. It offers for businesses a key benefit in that it enables them to listen, track and follow up what buyers/prospects/users are saying about their firms. It is the electronic equivalent of a town hall meeting: airing and discussing comments, issues, complaints, recommendations and suggestions.

http://www.tmcnet.com/voip/conference/social-crm