Infor Launches Sales Intelligence for CRM (Eng.)

Infor, a provider of cloud-based business applications, today added Sales Intelligence—a technology that leverages customer data to help sales teams make better decisions, strengthen customer relationships, and boost sales—to its CRM system.

As part of Infor`s Customer Experience Management Suite, Sales Intelligence for CRM helps sales professionals prioritize customers and therefore tend to the most promising ones. The technology ranks each prospect from 1-10, according to his likelihood to buy, and assists users in initiating customer conversations by providing them with product recommendations, and the reasoning behind those recommendations. According to the company`s website, the intelligent recommendations may also help users cross-sell to their customers, as they can determine which products are best suited to them at a particular moment. For instance, the system will avoid recommending a product the customer already owns.

The system uses data science algorithms to surface the top results and includes a self-learning engine that adjusts its procedures over time, with each new piece of data it absorbs. Rather than indiscriminately adding prospects to a company`s sales funnel, the idea is to determine where end users should focus their efforts, and see where where the customer is on what the vendor refers to as the "purchase continuum." The solution`s goal is to nudge users to reach the full potential of each of their relationships, strengthen customer satisfaction, and stimulate loyalty, by fostering interactions that takes into account personal needs.

destinationcrm.com